TURN UP THE HEAT:
THE ART OF COFFEE ROASTING

Sunday
Main Stage

Have you ever wondered how coffee’s flavour is crafted? In his session, Marco will take you on a journey through the world of coffee roasting. Learn how green coffee is transformed into our beloved roasted beans, discover the secrets behind and pick up tips to enhance your brewing experience. Whether you’re a coffee lover or a beginner home roaster, this session will change the way you think about your daily cup.

In this session, Marco will provide you with a solid foundation in coffee roasting, covering everything from green beans to the various stages of roasting and their impact on flavor. You’ll explore different roast styles and how each culture perceives quality in coffee. Marco will also teach you how to interpret coffee labels, particularly the farm ID, to help you make more informed purchasing decisions. Finally, he’ll share expert tips on pairing roast levels with brewing methods, from espresso to pour-over, to elevate your brewing skills.

About Marco Purini
Marco Purini is a Roasting and Coffee Expert at Accademia del Caffè Espresso, a global hub dedicated to coffee innovation, research, and education. With extensive experience in the specialty coffee world, Marco is passionate about sharing his knowledge and helping both professionals and coffee lovers alike explore the ever-evolving world of coffee.