The coffee industry is at a turning point with an increasing unbalance between offer and demand, leading to consumption polarization. Businesses will be forced to either offer flavor as part of an experience or caffeine as part of an affordable and convenient, ready-to-drink solution.

In this session, Cosimo, with three decades of experience in the coffee business and Head of Sale and Marketing at Ceado, will provide a deep understanding of market trends and the cost of serving coffee. Don’t miss this opportunity to explore the future of coffee consumption.