Specialty coffee has never been more exciting—or more confusing. With flashy branding, ever-evolving terminology, and industry trends that sometimes alienate rather than include, how can everyday coffee drinkers make informed choices?

In this engaging session, Alex Kitain, founder of The Coffeevine, will break down the barriers between consumers and great coffee. Drawing on over a decade of experience working with top roasters and coffee professionals worldwide, Alex will offer practical insights into how coffee lovers can confidently navigate today’s market, spot quality, and find coffee that truly suits their taste.

After this session you’ll walk away with expert tips on what to look for when buying beans, why investing in good coffee matters, and how to make smarter choices—without getting lost in industry jargon. Whether you’re a casual drinker or a budding enthusiast, this session will help you buy (and enjoy) better coffee with ease.

About Alex:
Alex Kitain is the founder of The Coffeevine, a globally recognized platform showcasing the finest specialty coffees. Over the past ten years, he has built strong relationships with farmers, traders, roasters, and consumers, giving him a unique perspective on industry trends. A seasoned storyteller and passionate advocate for coffee accessibility, Alex is also a well-travelled comedian who has been living his best sober life for four years—always inspiring others to make better choices.