The Specialty Coffee Association’s Coffee Value Assessment (CVA) system aims to redefine how coffee quality is evaluated, moving beyond traditional cupping scores to a more structured and standardized approach. But does this new system offer real improvements, or does it introduce new challenges?

In this engaging panel discussion, Andrew Tolley (Coffee Knowledge Hub) will provide insight into the background, goals, and intended benefits of the CVA system from SCA’s perspective. He will discuss how the system seeks to address inconsistencies in traditional coffee scoring and create a more transparent and globally applicable method for evaluating coffee quality.

Offering a contrasting viewpoint, Morten Münchow (CoffeeMind) will critically examine the scientific foundation and practical implications of the CVA system. Drawing on his extensive experience in sensory science, coffee education, and industry research, Morten will challenge whether the new framework truly enhances coffee evaluation or if it introduces limitations and potential misunderstandings that could impact producers, buyers, and sensory professionals.

Join us for a thought-provoking and respectful dialogue that explores both the vision behind the CVA system and the concerns about its real-world application.