Join renowned coffee personality Lance Hedrick and special guests for an insightful discussion on the evolving landscape of social influence in today’s coffee world.

This must-attend conversation is tailored for roasters and brands who want to stay ahead in an industry where trends shape consumer habits like never before. Together, they’ll share strategies for connecting with audiences authentically, leveraging influencer power, and translating the latest trends into real impact. If you're a coffee brand looking to stand out and build genuine connections, this session is for you!