HAPPENING ON THE
BEST ROASTER stage

Exploring the Rise of Home Baristas and Coffee Content Creators

With Alex Dantes-Smith, Head of European Retail at Fellow.

In a world where coffee culture intersects with digital platforms, the rise of home baristas as content creators has sparked a vibrant online community centred around coffee appreciation. Join Alex, an avid coffee enthusiast and seasoned content creator, as he shares his firsthand insights into navigating this dynamic landscape.

With a unique blend of practical experience and industry expertise, Alex is your go-to guide for mastering the art of coffee content creation. Whether you're a novice looking to dip your toes into the world of online coffee culture or a seasoned enthusiast aiming to elevate your content game, Alex's workshop offers invaluable strategies and insights to help you succeed.

Walk away with actionable tips for creating engaging content, maximizing your presence on social media platforms, and even monetizing your passion for coffee. Plus, as Head of Sales Europe at Fellow, Alex brings a wealth of knowledge on the latest trends and equipment shaping the coffee industry.